# Gnosari vs Typeform: AI Conversations vs Scripted Forms

Typeform pioneered one-question-at-a-time forms. Gnosari goes further with AI conversations that adapt in real time, probe deeper on interesting answers, and extract structured data automatically. Both collect data. Only one actually listens.

Canonical page: https://gnosari.com/vs/typeform
Competitor: Typeform, People-Friendly Forms and Surveys (https://www.typeform.com)
Last updated: 2026-08-31

## At a Glance

Typeform delivers beautiful, pre-scripted form experiences. Gnosari replaces forms entirely with AI conversations that adapt to each respondent, collect richer data, and provide built-in analytics. Choose Typeform if you need polished visual design with 3,000+ templates. Choose Gnosari if you want conversations that think.

- **Approach**: Typeform: One-question-at-a-time scripted forms. Gnosari: AI-powered adaptive conversations
- **Entry Price**: Typeform: $29/mo (100 responses). Gnosari: $29/mo (500 conversations)
- **Free Plan**: Typeform: 10 responses/mo. Gnosari: 50 conversations/mo, 3 Gnosaris
- **Follow-up Questions**: Typeform: Pre-defined logic jumps only. Gnosari: AI generates follow-ups in real time
- **Knowledge Base**: Typeform: Not available. Gnosari: Upload docs, URLs, and custom knowledge
- **Analytics**: Typeform: Basic completion rates. Gnosari: Near real-time sentiment, full funnel tracking
- **Templates**: Typeform: 3,000+ templates. Gnosari: 50+ templates with AI customization
- **Integrations**: Typeform: 120+ native integrations. Gnosari: Zapier, webhooks, API on all paid plans
- **Video Questions**: Typeform: Yes (Growth plans only, $199+/mo). Gnosari: Not available
- **Setup Time**: Typeform: 15-30 minutes per form. Gnosari: 5 minutes per conversation

## What is Typeform?

Typeform is a Barcelona-based form and survey builder that pioneered the one-question-at-a-time conversational layout. Founded in 2012, Typeform has become synonymous with beautiful, interactive forms that prioritize user experience over raw functionality. Their design-first approach transformed how businesses think about data collection, replacing dense multi-field forms with engaging, sequential question flows. Typeform serves marketing teams, growth teams, HR departments, and agencies with features like logic jumps, conditional branching, video questions, and a massive library of over 3,000 templates. With 120+ integrations including HubSpot, Salesforce, and Slack, Typeform fits well into existing marketing stacks. However, their "conversational" format is fundamentally pre-scripted - every question, every branch, every follow-up must be designed in advance. The form cannot adapt to unexpected answers or probe deeper on interesting responses.

## What is Gnosari?

Gnosari is the AI alternative to forms and surveys. Instead of presenting visitors with a sequence of pre-written questions, Gnosari conducts actual conversations powered by AI that adapt in real time to each respondent. The AI can follow up on interesting answers, skip irrelevant questions dynamically, and extract structured data from natural dialogue - all automatically. Gnosari conversations are knowledge-powered: you upload documents, URLs, or custom knowledge, and your AI can answer visitor questions while collecting data. This dual capability - answering and collecting simultaneously - is what separates Gnosari from every form builder on the market. Built-in conversation analytics provide near real-time sentiment analysis, full funnel tracking from visit to conversion, and per-conversation cost transparency. Anyone can reach your AI instantly through joina.chat links, no login required. Setup takes five minutes, requires no code, and starts free.

## Feature Comparison: Gnosari vs Typeform

### Data Collection

- **Question Adaptation**: Typeform: No (Questions follow pre-set logic jumps. Cannot adapt to unexpected answers.). Gnosari: Yes (AI generates follow-up questions in real time based on what respondents actually say.)
- **Dynamic Follow-ups**: Typeform: Limited (Conditional branching requires manual setup for every possible path.). Gnosari: Yes (AI probes deeper on interesting answers automatically, without pre-configuration.)
- **Data Extraction**: Typeform: Manual (Responses map to form fields. You get exactly what you asked for.). Gnosari: Automatic (AI extracts structured data from natural conversation - names, emails, needs, sentiment.)
- **Response Limits**: Typeform: 100/mo at $29 (Typeform Basic limits you to 100 responses per month. 1,000 responses requires the $59/mo Plus plan.). Gnosari: 500/mo at $29 (Starter plan includes 500 conversations. 5x more than Typeform at the same price point.)
- **Multi-language Support**: Typeform: Yes (Forms can be translated, but each language requires a separate form.). Gnosari: Yes (AI converses in the respondent's language automatically, no translation setup needed.)

### AI & Intelligence

- **AI-Powered Conversations**: Typeform: No (Typeform uses AI for form generation and basic suggestions, not for the conversation itself.). Gnosari: Yes (Every conversation is powered by AI that understands context, intent, and nuance.)
- **Knowledge Base**: Typeform: No (No ability to upload documents or train on custom knowledge.). Gnosari: Yes (Upload documents, URLs, and custom knowledge. AI answers questions while collecting data.)
- **Sentiment Analysis**: Typeform: No. Gnosari: Yes (Per-message sentiment scoring reveals how respondents feel in near real time.)
- **AI Form Generation**: Typeform: Yes (AI can generate form structures from prompts. The output is still a static form.). Gnosari: Yes (Describe what data you need, and the AI creates a complete conversation flow.)

### Design & Experience

- **Visual Design Quality**: Typeform: Excellent (Industry-leading form aesthetics with custom fonts, colors, images, and layouts.). Gnosari: Good (Clean conversation interface with customizable themes. Focused on dialogue, not visual spectacle.)
- **Template Library**: Typeform: 3,000+ (Massive template library covering every use case from feedback surveys to quizzes.). Gnosari: 50+ (Curated templates with AI customization. Fewer templates, but each adapts to your needs.)
- **Video Questions**: Typeform: Yes (Record or upload video questions. Available only on Growth plans ($199+/mo).). Gnosari: No (Video questions not currently available.)
- **Public Access Link**: Typeform: Yes (Each form gets a typeform.com URL or custom domain.). Gnosari: Yes (Every conversation gets a joina.chat link - shareable, no login required.)

### Integrations & Workflow

- **Native Integrations**: Typeform: 120+ (HubSpot, Salesforce, Slack, Mailchimp, Google Sheets, and 120+ more.). Gnosari: Growing (Zapier, webhooks, and API access. Fewer native integrations, expanding ecosystem.)
- **Payment Collection**: Typeform: Yes (Stripe integration for in-form payments. Available on all paid plans.). Gnosari: No (Payment collection not yet available natively.)
- **Webhook Support**: Typeform: Yes. Gnosari: Yes (Webhooks available on all paid plans for near real-time data forwarding.)
- **API Access**: Typeform: Yes (REST API for form management and response retrieval.). Gnosari: Yes (Full API access on all paid plans for programmatic control.)

### Analytics & Insights

- **Completion Rate Tracking**: Typeform: Yes (Basic drop-off and completion analytics.). Gnosari: Yes (Full funnel tracking from visit to conversation to data captured.)
- **Near Real-Time Analytics**: Typeform: No (Analytics update periodically, not in real time.). Gnosari: Yes (Less than 5-second latency to dashboards.)
- **Per-respondent Insights**: Typeform: Basic (Individual response viewing without behavioral context.). Gnosari: Rich (Full conversation transcript with sentiment, engagement time, and visitor behavior.)

### Pricing & Value

- **Cost per Response (Entry Tier)**: Typeform: $0.29 ($29/mo for 100 responses = $0.29 per response.). Gnosari: $0.058 ($29/mo for 500 conversations = $0.058 per conversation. 5x better value.)
- **Overage Pricing**: Typeform: Hard cap (Responses stop at plan limit. Must upgrade to continue collecting.). Gnosari: $0.08/conversation (Soft cap with transparent overage pricing. Never lose a conversation.)
- **Free Plan Responses**: Typeform: 10/mo (Extremely restrictive free tier - barely enough to test.). Gnosari: 50/mo (5x the free conversations. Enough to validate a real use case.)

## Pricing: Gnosari vs Typeform

The pricing difference between Typeform and Gnosari tells a story about what each company values. Typeform charges premium prices for visual polish and brand recognition, then restricts you with aggressive response caps. Their Basic plan at $29/month gives you just 100 responses - that is $0.29 per response. To collect 1,000 responses per month, you need their Plus plan at $59/month. And their Growth plans, which unlock features like video questions and lead enrichment, start at $199/month. Gnosari takes a different approach. At the same $29/month entry point, you get 500 conversations - 5x what Typeform offers. More importantly, Gnosari uses soft caps with transparent overage pricing ($0.08/conversation on Starter), so you never lose a conversation because you hit a wall. The real hidden cost with Typeform is the price-per-response math. A growing business collecting 2,500 conversations per month would pay $91-99/month on Typeform Business. On Gnosari Growth at $79/month, you get the same 2,500 conversations plus AI-driven dialogue, sentiment analytics, and knowledge-powered interactions - features Typeform does not offer at any price.

- **Free**: Typeform: $0 (10 responses/mo, 1 user, basic features). Gnosari: $0 (50 conversations/mo, 3 Gnosaris, 5 knowledge sources)
- **Entry Paid**: Typeform: $29/mo (Basic) (100 responses/mo, 1 user, logic jumps). Gnosari: $29/mo (Starter) (500 conversations/mo, 5 users, 25 knowledge sources)
- **Mid-Tier**: Typeform: $59/mo (Plus) (1,000 responses/mo, 3 users). Gnosari: $79/mo (Growth) (2,500 conversations/mo, 15 users, unlimited Gnosaris, advanced analytics)
- **Business**: Typeform: $99/mo (Business) (10,000 responses/mo, 5 users). Gnosari: $249/mo (Business) (10,000 conversations/mo, unlimited users, priority support, custom domain)

## Where Typeform Wins

We believe in honesty. Here is where Typeform has the edge.

- **Unmatched visual design and template library**: Typeform sets the industry standard for form aesthetics. Their 3,000+ template library covers every imaginable use case, from customer satisfaction surveys to interactive quizzes. If visual polish and brand consistency are your top priority, Typeform delivers a level of design refinement that few competitors match.
- **Mature integration ecosystem**: With 120+ native integrations including HubSpot, Salesforce, Mailchimp, and Google Sheets, Typeform connects to virtually any marketing or sales stack out of the box. Their Zapier integration is also well-established, with hundreds of pre-built templates for common workflows.
- **Video questions and rich media**: Typeform supports video questions where you can record or upload videos as part of the form experience. This is particularly valuable for HR teams conducting async video screening or marketing teams adding a personal touch. Gnosari does not currently offer video question capabilities.
- **Strong brand recognition and trust**: As the company that popularized conversational forms, Typeform has deep brand recognition. Many stakeholders and clients will recognize Typeform by name, which can reduce friction when proposing tools for team adoption.

## Where Gnosari Wins

- **True AI conversations, not scripted sequences**: Typeform's "conversational" forms follow pre-defined paths. Every question, every branch, every follow-up must be designed in advance. Gnosari's AI generates follow-up questions in real time, probes deeper on interesting answers, and adapts the conversation to each respondent dynamically. AI-generated follow-ups vs. manual logic jump configuration
- **5x more conversations at the same price**: At $29/month, Typeform gives you 100 responses. Gnosari gives you 500 conversations. That is a cost per conversation of $0.29 versus $0.058 - making Gnosari 5x more cost-effective at the entry tier. 500 vs 100 at $29/mo
- **Knowledge-powered conversations**: Gnosari conversations are backed by uploaded documents, URLs, and custom knowledge. Your AI can answer visitor questions about your product, pricing, or policies while simultaneously collecting the data you need. Typeform has no knowledge base capability.
- **Built-in conversation analytics**: Gnosari provides near real-time sentiment analysis, full funnel tracking from visit to conversion, and per-conversation cost transparency. Typeform offers basic completion rates and response counts without behavioral intelligence. Near real-time analytics with <5 second dashboard latency
- **No conversation walls**: Typeform hard-caps responses at your plan limit. Hit 100 responses on Basic? Data collection stops until you upgrade. Gnosari uses soft caps with transparent overage pricing, so you never lose a lead or conversation at the worst possible moment. $0.08/conversation overage vs. hard stop
- **Public access via joina.chat**: Every Gnosari conversation gets a joina.chat link that anyone can access instantly - no login, no friction. Share it in emails, social posts, or QR codes. Typeform provides shareable links too, but the experience is still a static form, not a conversation.

## Other alternatives to Typeform

Gnosari is our top pick for teams that want true AI conversations instead of scripted question sequences. If you need a free traditional form builder, Tally is hard to beat.

### Gnosari

Gnosari replaces forms entirely with AI conversations that adapt in real time. Instead of scripted question sequences, your visitors have natural conversations with an AI that understands your business, answers their questions from your knowledge base, and extracts structured data automatically. Share a single link via joina.chat and collect leads, feedback, bookings, and orders around the clock without writing a single form field.

- Pricing: Free (50 conversations/mo), Starter $29/mo (500 conversations), Growth $79/mo (2,500 conversations), Business $249/mo (10,000 conversations)
- Best for: Teams that want AI-powered data collection with built-in knowledge base and near real-time analytics
- Key Features: True AI conversations that adapt follow-up questions based on each response
- Key Features: Knowledge-powered: your AI answers visitor questions while collecting data
- Key Features: Near real-time conversation analytics with per-message sentiment analysis
- Key Features: Public sharing via joina.chat links - no login required for respondents
- Key Features: Automatic structured data extraction from natural conversations
- Key Features: Built-in visitor fingerprinting and full journey tracking
- Limitations: Newer platform with a smaller template library than established form builders
- Limitations: Not a traditional form builder - requires a mindset shift from field-based design
- Limitations: No drag-and-drop visual form editor (conversations are AI-driven, not manually designed)
- https://gnosari.com

### Tally

Tally is the standout free alternative for teams that want unlimited forms and submissions without paying a cent. Its Notion-like editor makes form building feel intuitive, and the free tier includes conditional logic, file uploads, signatures, and even payment collection. The Pro plan at $29/month adds team collaboration and custom branding.

- Pricing: Free (unlimited forms and submissions), Pro $29/mo, Business $89/mo
- Best for: Startups and creators who want a generous free form builder with a clean, modern interface
- Key Features: Unlimited forms and submissions on the free tier
- Key Features: Notion-like block editor for intuitive form building
- Key Features: Conditional logic, file uploads, and e-signatures included free
- Key Features: Payment collection via Stripe on all plans
- Key Features: Integrations with Notion, Airtable, Google Sheets, and Zapier
- Limitations: No AI capabilities or intelligent follow-up questions
- Limitations: Limited analytics and reporting compared to paid alternatives
- Limitations: Fewer integrations than Typeform or Jotform
- https://gnosari.com/vs/tally

### Google Forms

Google Forms remains the default choice when you need a form fast and free. Every Google account includes access to unlimited forms and responses with automatic Google Sheets integration. It handles quizzes, RSVPs, and basic surveys well, but lacks any design polish, AI features, or advanced logic.

- Pricing: Free (unlimited), Google Workspace from $7.20/user/mo for business features
- Best for: Anyone who needs a quick, free form with zero learning curve and Google Sheets integration
- Key Features: Completely free with unlimited forms and responses
- Key Features: Automatic Google Sheets integration for response data
- Key Features: Quiz mode with auto-grading
- Key Features: Real-time collaboration with multiple editors
- Key Features: Basic conditional logic (section-based branching)
- Limitations: Extremely limited design customization - forms look generic and unprofessional
- Limitations: No payment processing or e-signatures
- Limitations: No AI features, adaptive questioning, or intelligent follow-ups
- https://forms.google.com

### Jotform

Jotform is the template powerhouse of the form builder world with over 10,000 ready-to-use templates. It covers payment processing, HIPAA compliance, PDF generation, e-signatures, and approval workflows. The free plan gives you 100 monthly submissions, and Jotform recently launched AI-powered form generation and conversational form agents.

- Pricing: Free (100 submissions/mo), Bronze $39/mo, Silver $49/mo, Gold $129/mo, Enterprise $199.95/mo
- Best for: SMBs and healthcare organizations that need templates, payment processing, and HIPAA compliance
- Key Features: 10,000+ form templates across every industry
- Key Features: Payment processing with PayPal, Stripe, and Square
- Key Features: HIPAA compliance on Gold plan and above
- Key Features: PDF form generation and e-signatures
- Key Features: New AI form generation and conversational form agents
- Key Features: Mobile forms app for offline data collection
- Limitations: Steep price jump from free ($0) to Bronze ($39/mo) with limited submissions
- Limitations: Weak data analysis - no predictive analytics or interactive dashboards
- Limitations: Conditional logic configuration can be frustrating for complex workflows
- https://gnosari.com/vs/jotform

### SurveyMonkey

SurveyMonkey is the enterprise standard for research-grade surveys with over 17.5 million users. It offers advanced analytics, benchmarking data, A/B testing, and 250+ templates designed by survey methodologists. The free plan is restrictive (10 questions, 40 responses per survey), but paid plans unlock powerful research tools.

- Pricing: Free (40 responses/survey), Standard ~$39/mo, Advantage ~$30-39/mo (annual), Premier ~$75/mo (annual), Team plans from $30/user/mo
- Best for: Market researchers and enterprise teams that need survey methodology rigor, benchmarking, and advanced analytics
- Key Features: 250+ expert-designed survey templates
- Key Features: Advanced skip logic, question randomization, and A/B testing
- Key Features: Benchmarking data to compare results against industry standards
- Key Features: Enterprise security with SSO and HIPAA compliance
- Key Features: Integration with Salesforce, HubSpot, and 100+ tools
- Limitations: Free plan is nearly unusable: 10 questions per survey, 40 responses
- Limitations: Analytics features locked behind $75+/month Premier plans
- Limitations: Annual billing lock-in required for best pricing
- https://gnosari.com/vs/surveymonkey

### Fillout

Fillout is a modern form builder with best-in-class Notion and Airtable integration. Its generous free plan includes 1,000 monthly submissions, 50+ field types, conditional logic, calculations, and webhooks. Fillout is growing fast as an affordable, feature-rich option for product teams already using Notion or Airtable as their data backend.

- Pricing: Free (1,000 submissions/mo), Starter $15/mo, Pro $49/mo, Business $75-89/mo
- Best for: Product teams using Notion or Airtable who want native integrations and generous free limits
- Key Features: Native Notion and Airtable integration - forms write directly to your databases
- Key Features: 1,000 free monthly submissions with 50+ field types
- Key Features: Conditional logic, calculations, scoring, and answer piping on free tier
- Key Features: Payment collection and scheduling features
- Key Features: Custom CSS and white-labeling on Pro plans
- Limitations: No AI conversation capabilities or intelligent follow-ups
- Limitations: Still a traditional form builder at its core
- Limitations: Smaller ecosystem and community compared to Typeform or Jotform
- https://gnosari.com/vs/fillout

### Paperform

Paperform takes a unique doc-style approach to form building, creating experiences that feel more like landing pages than traditional forms. It includes payment processing on every plan (Stripe, Square, Braintree, PayPal), 26+ question types, conditional logic, and calculations. The result is a polished, branded form experience without needing a separate landing page.

- Pricing: Free tier available, Essentials $29/mo, Pro $40/mo, Agency $135/mo
- Best for: Freelancers and agencies that want beautiful doc-style forms with built-in payment processing
- Key Features: Unique doc-style editor that creates landing-page-quality form experiences
- Key Features: Payment processing on all plans with Stripe, Square, Braintree, and PayPal
- Key Features: 26+ question types with conditional logic and calculations
- Key Features: Custom branding and scoring capabilities
- Key Features: Strong design focus with polished output
- Limitations: No AI capabilities or adaptive questioning
- Limitations: Still fundamentally a static form - no conversation or intelligence layer
- Limitations: Smaller integration ecosystem than Typeform or Jotform
- https://paperform.co

## How to Switch from Typeform

Switching from Typeform to Gnosari takes approximately 2-4 hours depending on the number and complexity of your forms. The process is straightforward: export your existing data, recreate your data collection goals as AI conversations, and redirect your links. Most teams complete migration in a single afternoon.

1. **Export Your Typeform Data** (30-45 minutes): Log into Typeform and export all responses from each form as CSV files. Document your current form structures, logic jumps, and integrations. Save any custom thank-you page URLs or redirect settings. This audit gives you a clear picture of what to recreate.
2. **Create Your Gnosari Account** (10 minutes): Sign up at gnosari.com. All new accounts get a 14-day Growth-tier trial with access to advanced analytics, unlimited Gnosaris, and 2,500 conversations. Use this trial period to validate the full platform before deciding on a plan.
3. **Build Your AI Conversations** (30-60 minutes per conversation): For each Typeform form, create a Gnosari conversation. Instead of recreating fields one by one, describe the data you want to collect and let the AI design the conversation flow. Upload any relevant knowledge documents so your AI can answer questions while collecting data. Test each conversation to verify data extraction matches your needs.
4. **Configure Integrations** (20-40 minutes): Reconnect your workflow tools. If you used Typeform's native integrations, set up equivalent connections through Gnosari's Zapier integration, webhooks, or API. Map your data fields to ensure downstream systems receive data in the expected format.
5. **Update Embedded Forms and Links** (15-30 minutes): Replace Typeform embed codes on your website with Gnosari embed snippets. Update any shared links in emails, social profiles, or marketing materials with your new joina.chat URLs. If you used Typeform on landing pages, swap the embed code in your CMS or page builder.
6. **Run a Parallel Test** (1-2 weeks (passive monitoring)): Keep your Typeform active for 1-2 weeks while running Gnosari in parallel on a subset of traffic. Compare response quality, completion rates, and data richness between the two. This validates the switch before going all-in.
7. **Deactivate Typeform and Go Live** (15 minutes): Once you have confirmed that Gnosari delivers equal or better results, deactivate your Typeform forms, cancel your subscription, and fully transition all traffic to Gnosari conversations.

## FAQ

### Can Gnosari handle the same volume of responses as Typeform?

Yes. Gnosari plans scale from 50 conversations/month (free) to 10,000/month (Business) with custom enterprise options beyond that. Unlike Typeform, Gnosari uses soft caps with overage pricing, so you never lose conversations when you hit a plan limit.

### Does Gnosari support conditional logic like Typeform's logic jumps?

Gnosari goes beyond conditional logic. Instead of pre-defining every possible branch, the AI adapts the conversation in real time. It asks follow-up questions based on actual responses, skips irrelevant topics dynamically, and probes deeper when it detects something worth exploring - all without manual configuration.

### How does Gnosari's AI conversation compare to Typeform's one-question-at-a-time format?

Typeform presents a pre-scripted sequence of questions one at a time. It looks conversational but follows a fixed path. Gnosari conducts actual AI-powered conversations that respond to what people say, generate contextual follow-ups, and extract structured data from natural dialogue. The difference is between a script and a conversation.

### Can I embed Gnosari conversations on my website like Typeform?

Yes. Gnosari provides embed snippets for websites, plus joina.chat links for direct sharing. You can embed conversations as inline widgets, popup modals, or full-page experiences - similar to Typeform but with the added flexibility of public joina.chat access.

### What integrations does Gnosari offer compared to Typeform's 120+ integrations?

Gnosari currently offers Zapier integration, webhooks, and full API access on all paid plans. While this is fewer native integrations than Typeform, Zapier alone connects to 6,000+ apps. The API enables any custom integration. The ecosystem is actively growing with new native integrations.

### Is Gnosari GDPR compliant like Typeform?

Yes. Gnosari is designed with privacy in mind and supports GDPR compliance. Conversation data is stored securely, and you control data retention policies. Like Typeform, Gnosari allows respondents to remain anonymous and provides tools for data export and deletion requests.

### What happens to my data if I switch from Typeform to Gnosari?

Your historical Typeform data stays in your Typeform account until you delete it. Export all responses as CSV before cancelling. Gnosari does not import Typeform responses directly, but your existing data remains accessible in Typeform or in your exported files. New data collection starts fresh in Gnosari with richer conversation context.

## Related Comparisons

- **AI Conversations for Data Collection**: Explore how AI-powered conversations replace traditional forms and surveys. https://gnosari.com/ai-agents
- **Gnosari Pricing**: See Gnosari plans and pricing. Free to start, scales with your business. https://gnosari.com/pricing
- **What is Conversational Data Collection?**: Learn how conversational data collection replaces static forms with adaptive AI dialogues. https://gnosari.com/guides/conversational-data-collection
- **What is an AI Data Collection Agent?**: Understand how AI data collection agents differ from chatbots and traditional forms. https://gnosari.com/guides/ai-data-collection-agent
- **Form Fatigue: Why Users Abandon Your Forms**: Learn what form fatigue is, why it happens, and how conversational AI eliminates it by replacing static fields with adaptive dialogues. https://gnosari.com/guides/form-fatigue
- **Low Form Completion Rates: Causes and Solutions**: Your forms are losing more people than they capture. The gap between form views and submissions represents your largest untapped conversion opportunity. https://gnosari.com/guides/low-completion-rates
