Follow-Up Questions That Forms Can't Ask
90% of briefs are modified after submission because static forms accept vague answers. When a client writes "young audience," a form moves to the next field. AI asks: "What age range, and are they in a specific industry or life stage?" Teams with consistent briefing produce 38% better campaign results.
vs. Forms: A Typeform accepts "young professionals" as a complete answer for target audience. AI probes until it captures "25-35, tech industry, recently promoted to management."