Adaptive Qualification, Not Interrogation
Static demo forms ask every visitor the same 6 fields regardless of context. A startup founder and an enterprise procurement lead have fundamentally different needs - the AI adapts its questions based on initial answers, gathering ICP signals naturally.
The form
Three questions that serve the vendor.
The conversation
One question that served the user.
Static forms ask every prospect identical fields. Half abandon because the form feels irrelevant to their situation. AI conversations adapt to each prospect.